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CONSUMER REMODELING SURVEY 2018

Over 800+ homeowners share their views on the home remodeling shopping experience.

A FEW KEY INSIGHTS

Providing detailed quotes is a major opportunity for contractors to increase trust and assurance with homeowners

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HOW WILL YOU BENEFIT FROM THE STUDY?

This is the 2nd edition of our Consumers Remodeling Survey. The overall purpose of the survey is to develop a deeper understanding of the mindset of homeowners as they plan a home remodeling project and their experience when searching for a home remodeling services provider.  Those within the home improvement industry, involved in all levels of the value chain will find key insights relevant for their business. 

Key topics we explored with homeowners during this year’s survey include:

» Challenges associated with their remodeling project.
» Use of technology while planning their project.
» How they obtain inspiration for the design of their home.
» How they research product and color choices.
» How they obtain pricing information for materials and price check contractors.

WHAT'S NEW

This study adds to previous Renoworks' consumer studies by exploring the nature of homeowner motivations, and how today's homeowners approach their home improvement experience. 

Read the updated study to discover insights and opportunities to help you create new innovative strategies to engage with homeowners and grow your business.

HIGHLIGHTS

80%

Homeowners cannot visualize products on their own home before construction begins.

Cite improving or updating the appearance of their home as a reason to begin a remodeling project.

61%

Or more homeowners are unsure about how their project is going to turn out.

50%

32%

81%

79%

Average score placed on the value of visualizers suggesting visualizers add value to homeowners and their remodeling projects.

Homeowners look to Contractors to research products.

Visualizing home with the natural surrounding is very important to homeowners.

Half of homeowners are using technology to plan their remodeling projects; this includes using popular social media sites like YouTube and Facebook for research.

Homeowner audiences are more likely to seek
information directly with manufacturers and manufacturer
resources.

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Applications and Software Used for Planning Projects by Homeowners

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